Kingsford Responds

I just got the following email in response to my Mothers' Day complaint:

Dear Mr. Hepokoski:

Thank you for contacting us about our advertisement for KINGSFORD Briquets. Please be assured that your comments will be shared with all appropriate staff.

As you can imagine, advertising is an integral part of our company's operation, and we devote a great deal of time and research to it. The objective of any Clorox Company advertisement is to provide the consumer with accurate, useful information about a product in a manner that makes the message memorable. On those rare occasions when there is disagreement about an advertisement's content or impact, we appreciate the feedback we may receive from our loyal consumers. Such feedback is always kept in mind when reviewing future advertising.

Thank you again for your concern and for taking the time to contact us.

Terry Dittus
Product Specialist

Looks like someone at least scanned my letter briefly.